Raptor Vision
6-Month
GTM Strategy
A transparent, data-backed go-to-market plan targeting $20,000 MRR to unlock Series A capital — built by GTU as a strategic revenue partner.
Start Before the Close.
GTU's Skin in the Game.
GTU is not waiting for the funding round to close. We are proposing a 3-month pre-funding engagement structured as a significantly discounted retainer — covering GTU's core overhead — combined with a revenue share on every site GTU helps close. This hybrid model keeps Raptor Vision's upfront cost low, aligns GTU's growth incentives directly with the business, and gets the GTM engine running before capital hits the bank.
GTU delivers full-stack demand generation — Google Ads, LinkedIn ABM, website CRO, ISO sales collateral, and video production oversight — at a 65%+ discount from market rate during the pre-funding period. The retainer covers GTU's core overhead costs; the revenue share provides the upside.
GTU earns 3% of MRR on every site that closes through GTU-sourced channels (paid media, ISO referrals, GTU client introductions) for the life of the account. No cap. No expiration.
Beginning Month 5, GTU introduces Raptor Vision directly to its own multi-location retail client base. These are zero-CAC warm referrals. GTU earns standard ISO revenue share (10% MRR) on these accounts.
No Equity. No Warrants. No Cap Table Impact.
GTU's compensation is structured as a discounted retainer (to cover overhead) plus a revenue share on GTU-attributed sites — not equity, not warrants, and not tied to the cap table. Investors see a partner with real skin in the game through shared revenue upside, without any dilution. This is a commercial agreement, not a financing instrument.
The Revenue Share Is a Feature, Not a Cost.
At $20K MRR, GTU's 3% share on attributed sites is approximately $300–600/month — a fraction of what a full-time marketing hire would cost. Investors see a capital-efficient GTM model with a proven partner already generating pipeline.
GTU's Discounted Rate Extends Runway.
By delivering $8–12K/month in marketing output for $3,500/month, GTU effectively extends Raptor Vision's pre-funding runway by 3–4 months. Investors see a company that is already executing — not waiting to spend.
Traction Before the Close Strengthens the Round.
A funded company with zero GTM activity is less compelling than a pre-funded company with active pipeline, live campaigns, and signed ISO LOIs. GTU's pre-funding engagement is designed to make the raise easier, not harder.
Foundation Sprint
The Problem Is $112 Billion
Annual retail shrink and loss now exceeds $112B, driven by a 19% increase in external theft from 2023 to 2024 alone. Over 95% of existing cameras are functionally "dumb" — capturing footage reviewed only after an incident. Raptor Vision activates that infrastructure with purpose-built AI.
Event-Driven Architecture
Raptor Vision's AI inference activates only when a triggering behavioral pattern is detected — reducing compute costs by approximately 100× compared to continuous inference competitors. This is not a cost advantage; it is a fundamental architectural differentiation enabling SMB pricing that competitors cannot match.
12-Patent Portfolio
Managed by Knobbe Martens, one of the leading IP firms in the US. January 2018 priority date predates the commercial scale of Verkada, Standard AI, and Focal Systems. The most recently granted US patent does not expire until 2043 — providing 18+ years of IP protection on the core technology.
Any competitor operating a video analytics platform for retail behavioral event detection today is operating within Raptor Vision's patented space.
Who We're Selling To
Regional Multi-Location Retailers
Regional grocery chains, pharmacy chains, convenience store operators, and specialty retailers with sufficient scale to feel the acute pain of ORC. Decision-maker: Director of Loss Prevention.
"Real-time alerts. Facial recognition. Concealment detection. All running on the cameras you already have."
SMB Independent Retailers
Independent grocery stores, liquor stores, convenience stores, and specialty retailers. Owner-operator with direct P&L responsibility. Short sales cycle — days to weeks.
"$800 a month. One prevented theft pays for itself. No new hardware required."
ISO Partners
Security integrators with existing camera installation businesses, merchant services ISOs with retail client portfolios, and loss prevention consulting firms.
"Add a recurring-revenue AI product to your portfolio. Your accounts already have the cameras. You earn 10% of MRR for the life of the account."
Three-Channel Path to $20K MRR
Three simultaneously active revenue channels, each with distinct economics, sales cycles, and resource requirements. The combination creates compounding momentum — ISO channel provides volume, Enterprise provides credibility, SMB Direct provides velocity.
ISO Partner Network
Most capital-efficient path to scale. Each ISO partner brings a pre-built relationship network of 300+ accounts, their own marketing budget, and an incentive structure aligned with Raptor Vision's growth.
ISO Partner Program landing page, co-branded sales kit, ROI calculators, demo scripts, case study videos.
Enterprise Direct Sales
The credibility builder. A single signed enterprise account — even a pilot with 3–5 locations — provides the case study, the reference customer, and the land-and-expand foundation.
LinkedIn ABM campaigns targeting VP of Loss Prevention and VP of Operations at regional chains. Account-based marketing materials.
SMB Direct Sales
The volume driver. High-velocity outbound prospecting supported by GTU's digital demand generation creates a consistent flow of qualified leads for SMB Account Executives.
Google Ads targeting high-intent retail loss prevention queries. Inbound demo funnel with persona-specific landing pages.
MRR Ramp to $20K and Beyond
The $20,000 MRR milestone represents 25 live paying sites at $800/site/month. This milestone is the cornerstone of the Series A raise — demonstrating repeatable, scalable customer acquisition across multiple channels.
| Month | Phase | ISO Sites | Enterprise Sites | SMB Sites | Total Sites | MRR |
|---|---|---|---|---|---|---|
| Month 1 | Foundation | 0 | 0 | 2 | 2 | $2,000 |
| Month 2 | Pipeline | 2 | 0 | 3 | 5 | $4,000 |
| Month 3 | Activation | 6 | 1 | 9 | 16 | $12,800 |
| Month 4 | Target Hit ✓ | 10 | 2 | 13 | 25 | $20,000 |
| Month 5 | Scale | 14 | 3 | 21 | 38 | $30,400 |
| Month 6 | Series A | 20 | 5 | 25 | 50 | $40,000 |
What Does This Actually Cost?
The budget below reflects the realistic investment required to execute this strategy — broken down by category, phase, and whether GTU is leading the workstream. The GTU strategic partner model significantly reduces the cost of the demand generation layer, replacing what would otherwise require $8–12K/month in agency fees with a $3,500/month discounted retainer backed by revenue share.
GTU items are workstreams led or managed by GTU under the strategic partner agreement — delivered at a discounted rate in exchange for revenue share. These are not additive to internal headcount costs.
| Category | Line Item | Months 1–3 | Months 4–6 | Notes |
|---|---|---|---|---|
GTUGTU Partnership | Demand Generation Retainer Google Ads, LinkedIn ABM, website conversion, SEO content, ISO sales collateral — all managed by GTU. Deeply discounted under the strategic partner agreement. | $3,500/mo | $5,000/mo | Discounted from $8–12K market rate. GTU defers full-rate billing in exchange for revenue share. |
GTUPaid Media | Google Ads + LinkedIn ABM Budget High-intent search + LinkedIn targeting VP Loss Prevention / VP Operations. Managed by GTU. | $2,000–3,000/mo | $5,000–8,000/mo | Budget scales as CAC is validated. GTU manages as Google Premier Partner. |
GTUVideo Production | Platform + Case Study Videos 90-sec platform overview + 2 customer deployment case study videos. GTU manages production. | $5,000 (one-time) | $3,000/video | Produced from live deployments in Months 2–3. Discounted under partner agreement. |
Sales Headcount | Enterprise Account Executive Dedicated AE for enterprise direct sales. Manages 60-day pilot pipeline and contract negotiation. | $6,000–8,000/mo | $6,000–8,000/mo | $70–90K base + 10% MRR residual. Hire Month 1. |
Sales Headcount | SMB Account Executive #1 High-velocity outbound AE for SMB direct channel. Targets 4–5 new sites/month at full ramp. | Hire Month 3 | $4,500–6,000/mo | $50–65K base + 10% MRR residual. Fully ramped by Month 4. |
Technology | CRM + Sales Stack HubSpot pipeline management, lead scoring, email sequences, demo scheduling. | $500/mo | $500–1,500/mo | HubSpot Starter for Months 1–3. Upgrade at $20K MRR. |
GTU partner retainer + Enterprise AE hire + paid media test budget
SMB AE #1 + scaled paid media + ISO co-selling activation
SMB AE #2 + GTU reseller channel + full paid media scale
How to Think About This Investment
GTU's Discounted Model Cuts the Marketing Budget in Half
At market rate, a full-stack demand generation agency costs $8–12K/month. Under the GTU strategic partner agreement, that same output costs $3,500/month — a discounted retainer that covers GTU's overhead — with the gap between market rate and partner rate recovered over time through revenue share as sites close. This is a hybrid model: Raptor Vision gets agency-quality output at a fraction of the cost; GTU earns meaningful upside as the business scales.
Paid Media Budget Is a Test, Not a Commitment
The $2–3K/month Google Ads and LinkedIn budget in Months 1–3 is a controlled experiment to establish CAC before scaling. Once GTU confirms a sub-$2,400 CAC, scaling to $8K/month in paid media is a straightforward ROI decision.
The $20K MRR Milestone Approaches Self-Funding
At $20K MRR with ~85% gross margin, Raptor Vision is generating $17K/month in gross profit. That covers the GTU retainer, one AE salary, and paid media — meaning the business is approaching self-funding on GTM costs before the larger raise closes.
GTU's Reseller Channel Is the Multiplier
Beginning Month 5, GTU introduces Raptor Vision directly to its own multi-location retail clients. These are warm referrals with zero CAC. Every site closed through this channel is pure margin — and demonstrates to investors that the partnership has durable commercial value.
Month-by-Month Playbook
Foundation
Why GTU as Strategic Partner
GTU is not a standard agency vendor. GTU is a strategic revenue partner operating on a hybrid model — a significantly discounted retainer that covers core overhead costs, combined with a revenue share on every site GTU helps close. The five workstreams below represent the full scope of GTU's contribution to the Raptor Vision GTM engine.
Website Conversion
Audit, redesign, and optimize raptorvision.ai for demo conversion. Build persona-specific landing pages for ISO, Enterprise, and SMB channels. A/B test headlines, CTAs, and social proof placement.
Paid Media Management
Google Ads targeting high-intent retail loss prevention queries. LinkedIn ABM targeting VP Loss Prevention and VP Operations at regional chains. Full attribution reporting in HubSpot.
Video Production
Platform overview video (90 seconds) and 2 customer deployment case study videos produced from live Raptor Vision installations. These are the most powerful sales assets in the funnel.
ISO Partner Enablement
ISO Partner Program landing page, co-branded sales kits, ROI calculators, demo scripts, and partner onboarding portal. GTU leads ISO partner recruitment outreach in Months 1–2.
SEO & Content Authority
Long-form content targeting ORC, retail loss prevention, and AI video analytics keywords. Domain authority building through link acquisition. Organic leads begin converting in Months 4–6.
GTU Reseller Channel
Beginning Month 5, GTU introduces Raptor Vision directly to its multi-location retail client base. Warm referrals with zero CAC. GTU earns standard ISO revenue share (10% MRR) on these accounts.
IP Exposure Across Competitors
Raptor Vision's 12-patent portfolio, with a January 2018 priority date, creates significant IP exposure for every major competitor in the retail AI video analytics space.
| Competitor | Core Offering | IP Risk | Key Weakness |
|---|---|---|---|
| Focal Systems | AI shelf behavioral detection | HIGH | Requires proprietary hardware |
| Standard AI | Autonomous checkout analytics | HIGH | Hardware dependency |
| Verkada | Cloud AI, multi-site retail | HIGH | Continuous inference = high cost |
| Avigilon / Motorola | Behavioral anomaly detection | MED-HIGH | Enterprise-only pricing |
| Sensormatic | Retail shrink analytics | MED-HIGH | Legacy architecture |
| Scylla AI | Retail security AI | LOW-MED | Narrower use case coverage |
The Story Investors Will Hear
The Market Timing Is Irreversible
Retail theft is at a structural high. AI video analytics is growing at 23% CAGR toward $71B by 2033. The market grows toward $1B by 2033 — Raptor Vision holds the foundational IP. Series A capital accelerates market capture before Big Tech enters.
The GTM Engine Is Already Running
By the time the Series A closes, Raptor Vision has an active demand generation engine — not a plan to build one. GTU's involvement means the infrastructure is live, tested, and producing measurable pipeline from Day 1 of the raise.
$20K MRR.
Series A Unlocked.
GTU activates on Day 1 of the pre-funding agreement — website conversion, paid media, video production, and ISO partner recruitment begin immediately. No waiting for the close.